Catalyst Marketing

Lead Gen for lending & personal finance companies.

We build paid media, revenue operations, and sales implementation systems for companies in the business lending and personal finance industry.

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001 / Proof

Live accounts. Real dashboards.

Everything below is pulled straight from client ad managers — no mockups, no fabricated numbers. This is what performance looks like when creative, offer, and funnel line up.

— 001 · Feature

47 leads at $30.28 CPL

$1,423 total spend · 6,595 reach · 11,428 impressions on a $70/day budget.

— 002

26 leads at $16.25 CPL

$15/day budget · $422 total spend.

— 003

22 booked calls at $23.56 each

$518 spend · 3,754 reach.

— 004

20 leads at $26.59 CPL

$50/day · $531 total.

— 005

17 schedules at $53.02 each

High-ticket vertical · $901 spend.

— 006 · Feature

Single winning ad: 68 schedules at $15 each

Systematic creative testing. Kill what doesn't work. Scale what does.

— 007

$5.90 – $10.07 per booked call

Unit economics at their best.

— 008

$37.41 per schedule

$300/day budget · $1,346 tracked.

— 009

$67.51 per schedule

$275/day · $8,776 total spend.

— 010

$62.86 per schedule

$250/day · $1,445 tracked.

— 011

4,000 messaging conversations at $1.58 each

Active sales campaign · $6,250 total spend.

— 012

512 website schedules at $7.76 each

Funding Cold CBO · $3,970 total spend.

— 013

59 schedules at $9.53 each

Scaling CBO campaign · $562 tracked.

— 014

$24,970 spent on a single ad set

$2,500/day budget · 4/1 — Broad W · Big 4.

— 015

$23,979 spent on a single ad set

$2,750/day budget · 2/1 — Broad · Big 4.

— 016

$12,430 spent on a single ad set

$150/day budget · 21/12 — Broad W · Big 4.

— 017

$11,488 spent on a single ad set

$750/day budget · 18/12 — Broad W · Big 4.

— 018

$10,511 spent on a single ad set

$850/day budget · 2/1 — Broad W · Big 4.

— 019

$8,370 spent on a single ad set

$900/day budget · 9/1 — Broad W · Big 4.

— 020

$8,210 spent on a single ad set

$200/day budget · 3/1 — Broad W · Big 4.

— 021

$7,235 spent on a single ad set

$150/day budget · 3-11/1 — Broad W · Big 4.

— 022

$6,786 spent on a single ad set

$1,200/day budget · 9/1 — Broad W · Big 4.

— 023

$5,468 spent on a single ad set

$200/day budget · 14/12 — Broad W · Big 4.

01 / 23

002 / Services

Three systems. One operating model.

We don't do one-off campaigns. We build the full operating stack — from first click to closed deal — so your numbers compound instead of leak.

01 — Acquisition

Lead flow
& paid media

Meta and Google campaigns engineered for lending and personal finance — creative testing, offer architecture, and landing funnels that convert at scale.

Creative production & iteration
Offer & funnel design
Landing page builds
Daily media optimization

02 — Revenue Ops

Pipeline
& automation

The plumbing behind the numbers. CRM setup, lead routing, nurture sequences, and reporting so no lead falls through the cracks.

CRM implementation
Lead routing & scoring
Email & SMS nurture
Dashboards & reporting

03 — Sales

Sales
implementation

We help you close what we bring you. Scripts, objection frameworks, and appointment setting systems that turn booked calls into signed deals.

Sales scripts & frameworks
Appointment setting SOPs
Call review & coaching
Close-rate tracking

003 / Process

Audit. Build. Scale.

Every engagement begins with an audit and ends with systems you own. First live campaigns typically launch inside 14 days.

Phase 01

Audit & game plan

We pull apart your funnel, ad account, CRM, and sales process — then map exactly where the leaks are and what we'd build to fix them. You get the plan whether we work together or not.

Phase 02

Build & launch

Funnels, creative, automations, CRM wiring, sales SOPs — we stand it up end-to-end. First live campaigns typically launch inside 14 days.

Phase 03

Optimize & scale

Daily media management, weekly creative rotations, monthly funnel iterations. We report on CPL, CPS, close rate, and LTV — and scale what's working.